In this day and age of competitive marketing, how effective your marketing campaign is will determine whether or not your company sinks or swims. With that said, who do you think has done the best marketing campaigns and who do you think has failed? In my opinion, there is no one in the mens underwear industry that has had a more effective marketing campaign more than Emporio Armani, Andrew Christian and Aussiebum. On the other hand, Ginch Gonch has been inconsistent and couple bad marketing with horrible customer service and you have one bad campaign...Just my opinion...

Totally agree that AussieBum has just corned the market on bringing designer underwear to the masses through great PR and Marketing BUT saying that how long can it last????

On a more personal note im p***ed off with them as they won't supply any websites in the UK with stock (only bricks and mortar stores)

Armani, Aussie Bum, and back when CK -- I guess I'm reacting to all the hot models first, then the undies second! LOL

Aussie Bum and some other designers have some things I lust for (due to especially effective photography and hot models filling their trunks), but really, I balk at the prices per pair of briefs or thongs, etc. from those firms. I'm just too cheap maybe? But looking/admiring is free so far!